What will you learn?
The basics to TikTok & YouTube monetization for beginners:
- Picking the best niche
- How to set up your account
- How to make viral videos
- Common Practices & more
This is a beginner course, for more in-depth guides & more go to BrandU Community
How to monetize your TikTok or YouTube page
YouTube
- Requirements:
- At least 1,000 subscribers,4,000 valid public watch hours (In the last 12 months) OR 10,000,000 valid public Shorts views (In the last 90 days),
Keep in mind that any public watch hours from Shorts views in the Shorts Feed won’t count towards the 4,000 public watch hours threshold. More information here.
TikTok,
- Requirements:
- Be based in the US, UK, France, Germany, Spain or Italy,Be at least 18 years old,Have at least 10,000 followers,Have at least 100,000 video views (In the last 30 days),
Picking the perfect niche
Choosing the right niche is without doubt the most important step to success.
Requirements for a good niche:
- Has low competition,
- Isn’t saturated,
- Is easy to scale,
- You can make at least 100 videos in this niche,
- Videos perform well over 1 min,
- Can be automated (optional),
Keep in mind that you need to stick with the niche you choose. Switching niche is bad for the account/page and is hard
How do I find a good niche?
It’s as simple as scrolling through your For-You-Page (FYP) on TikTok or your feed on YouTube.
Niche examples:
- AI & Tech Tools Reviews & Tutorials,
- Travel & Hidden Gem Destinations,
- Side Hustles & Passive Income Ideas,
- Productivity & Study Hacks,
- Fitness & Body Transformation Challenges
Setting a new page up
Channel name/profile-picture
- Name: Use namelix to generate a name for you, but you are also free to think of one yourself.,
- Profile Picture: This is totally up to you. You can use Leonardo to get one generated for you, use Canva to create one from scratch or use one you find online.,
Make sure that the profile picture and name are memorable and professional.
Warming the page up
Scroll on your FYP (For-You-Page) and engage with posts similar to your niche, just like, comment, save etc. Don’t overdo it or you risk TikTok thinking you are a bot and limiting your reach. Do this at least 24h before posting your first video
You do not have to warm up a YouTube channel, this only applies to TikTok pages.
Creating viral content
Good Hook,
The first 1-2 seconds are crucial. Grabbing viewers attention immediately to stop scroll can be achieved with a controversial hook. Here are 5 good hooks to use:
- Nobody is talking about this, but it could change everything…,
- I tried [X] for 30 days, here’s what happened,
- Stop doing this if you want to be successful,
- I was broke last year, but then I found this one strategy…,
- The secret they don’t want you to know about [X]…
Quality Script
A great hook captures attention, but a strong script retains it. Avoid over-relying on AI for scripts as they psychologically cannot hinder the scroll like a human written script can if done correctly. Learn to write them yourself for genuinely engaging content. What to do to keep the attention:
- Change scenery every few seconds,
- Add captions or text,
- Add animations and sound effects,
Crisp Audio
Ensure your video has clear voiceovers and music. Use these tools for best audio
- Elevenlabs for high-quality AI voiceovers,
- YouTube for background videos/music,
- VFX Bundle for trending sound effects
Do not try to take shortcuts such as using AI to make your videos / streamline the process. This will only end up wasting your time and money.
Common Practices / Important Knowledge
Posting
- You need to post consistently,
- Post 1-2 times a day and stick with it,
- Try your best to never miss a day,
- When posting a video make sure you don’t have too many hashtags,
- Keep it around 3-5 good hashtags,
- Also note that hashtags aren’t that important, so don’t get caught up on them.,
When To Swap Niche
There’s a chance that the niche you pick won’t be good, or perform well enough. Switch niche if:
- your videos don’t surpass the 10K view mark in the first 3-4 weeks of consistently posting, same goes for the followers.,
Most of the time your videos are the problem and not the niche, so I would make sure the videos are of highest quality.
Make Money on Social Media with BrandU
Instagram, YouTube, Facebook, and TikTok offer several ways to make money within their apps, but they all come with eligibility requirements. If you want to make money sooner, affiliate marketing is an accessible and lucrative place to start. Sign up for BrandU or find our resources today to connect with great brands and create a profit from your social media. Everyone is eligible to join BrandU and start sharing shoppable links right away, with no application.
BrandU’s creator courses, dedicated account managers who are industry experts, and real-time analytics help you continue to learn and improve.
If your struggling still or really want to reach next level read more about our Exclusive Academy below